1. Bring the sea of suspects under a microscope
This step is all about awareness – finding the ‘right who’ at the ‘right place’. The initial browse is the most important step in the funnel- it is like throwing a net in the sea! You are leaving it open for attracting potential customers to enter the process- that’s what happens at this stage.
Social Media Posts // Blogging // Video Ads // Google Ads // White Papers
2. Channeling the inner prospect!
The next step in the funnel translates to connection- this is where you throw in some bait for free to attract the suspects. It is not a joke when people say the first impression is the most important- what you offer here is what will make this journey longer!
Email Campaigns // Blog Post // Retargeting Campaigns
3. Hello, real prospect!
As a business owner, what you need to offer is real value for the products and services you provide. Here’s where you need to indulge in the value ladder and increase the merit of what you are proposing. This is the evaluation stage and that’s as important as any other step in the process.
Testimonials // Pricing Offer // Case Studies // Discount // Promo Code // Live Demo or Comparisons
4. Time to sign the deal.
At this point, you have already contacted your prospect. You are close but not close enough. This is exactly why this step is called the purchase step. This is more or less the action stage in the process. You have caught the fish, you just need the fish to stay in the net until you pull it out. You don’t want the fish to wriggle out and escape. Well, it is as simple as that. What can you do to make sure you still have the customer’s attention
Special Promo // Customer Success Stories // Bundle // Follow Up Email
5. It’s such a beautiful thing, Ka-Ching
Hands shook, money was exchanged, champagne bottles were popped, and you finally completed a successful deal and earned a loyal customer for life. It is the final step in the process – the purchase is done and the product delivered. What you need is this cycle to continue!
Referral Programs // Cross-Selling