Has your business met objectives at least halfway through your 5-year financial plan? Don’t throw your arms up and scream “all I wanted was a low-risk, high-opportunity solution for leads so I can pay my bills, become rich and famous!” Don’t give up just yet, because success is still in sight.
CRO is your new best friend.
Did you know, 96% of your website visitors will not come back a second time? What an absolute shame, especially considering you pumped thousands of dollars to upgrade, reimagine, rebrand, re-focus your online presence for optimized gain. Ranking high with search engines is a pointless endeavor. You are directing probable suspects to a page that leaves them wanting or doubting your value.
STOP right now. Investing blindly of your time, money and energy on SEO is just simply narrow-sighted.
Only 4% of companies are doing it right out there. Be THEM. Better yet, be the top 1% in your industry and leave the competition salivating for your scraps. You need to figure out why so many stop-and-go, and once you know that hard truth, you can deal with it correctly. Start converting these poor misguided folk into leads, sales and ultimately retention gold!
How can you improve anything without a proper diagnosis? YOU CAN’T.