Out of sight is out of mind and it holds 100% truth for businesses in today’s world. With an ever-changing digital marketing landscape, you need to automate your business to keep up, starting with AUTOMATED EMAIL MARKETING campaigns.
More importantly, as a business owner, you must GET PERSONAL with your target audience, engage with them at the right moment with the right message, keep them in the loop and even celebrate them with personalized birthday wishes, reward them with special offers and seduce them into a lifetime subscription with your brand.
Personalizing the customer experience is your #1 priority. This is how you build INBOX TRUST and improve the critical CTO rate on any communication coming from you, and not your competitor. Is your current subject line catchy enough to entice a strong Click-to-Open rate?
EMAIL MARKETING CANNOT BE A MANUAL PROCESS. You are not a robot to work around the clock. You are human and prone to human error and fatigue. Maybe you can keep up with a handful of clients, but you’re growing! How will you keep up with customizing multiple email campaigns for hundreds or thousands of customers, all at different stages of their email journey with you?