It is no longer acceptable to create an ad and use that very same visual on every single marketing channel. It doesn’t work for aesthetic reasons and it doesn’t work for technical reasons. Your audience is fickle, lacks attention span and is already super sensitive to marketing ploys and traps. They need to connect with you in 30sec or less.
Understand this: If your ad design is formatted for Instagram doesn’t fit on Google search banner ad. Period. Stop loading cut-off squares and pretending you’re a professional business with high expectations. Whether you like it or not, you need HellMedia for your online advertising.
Search Ads. Paid search ads, also known as sponsored ads or Pay-Per-Click (PPC) ads, show up on search result pages like Google, Bing and Yahoo. Also pop up on third-party webpages of search engine partners.
Display Advertising. Traditional ad space but the landscape has changed in the digitized economy. Now it is all about creating movement and the unexpected is required.
Mobile Ads. Any advertisement accessible from a mobile device. Can be in-app or elsewhere on the mobile-friendly web. Overlaps with search ads, social media ads and native ads.
Social Media Advertising. Any ads appearing on social media platforms. Sees the greatest customer engagement and have the biggest chance of going viral.
Native Ads. Look like a regular element of a web or social media platform. In other words, they are purposefully crafted not to look like ads.