If you know anything on PPC ads you should know that keywords are the backbones on which these ads thrive. Keywords are the only way to take your ads to those who search for them. So why should anybody be interested in negative keywords? With regular keywords, it is impossible to stop your ad from showing up for unrelated search and this is where 75% of ad budget goes down in the drain. Right before your eyes, your budget is wasted without...
Not a morsel of truth in this one. According to research, SEO is the #1 driver of traffic to sites, beating social media by more than 300%. SEO gives you invaluable insight into user behaviour, giving you a better understanding of what your audience searches for and how they go about it. SEO is vital for any business, in any industry. Successful SEO practice will secure huge amounts of traffic with a few choice keywords, or you...
Pay attention to this. It is a life or death situation! The world is changing and so is the way we do business. Forget whatever you know or use to do. Welcome to the new school. Yes, it is a life or death situation, at least for your business. Once upon a time, paper fliers were great for advertising. The jingle on the radio and big ads on TV. You probably have so much information about how they worked and pulled in millions of dollars in profit...