What Negative Keywords Really Do If you know anything on PPC ads you should know that keywords are the backbones on which these ads thrive. Keywords are the only way to take your ads to those who search for them. So why should anybody be interested in negative keywords? Why Your Budget Gets Wasted With regular keywords, it is impossible to stop your ad from showing up for unrelated search and this is where 75% of ad budget goes down in the drain...
SEO Isn’t Dead, It’s Evolving Not a morsel of truth in this one. According to research, SEO is the #1 driver of traffic to sites, beating social media by more than 300%.SEO “dies” every time Google changes something, and every time a business owner gets bored of doing the work. Then the same people call it a myth because their site isn’t ranking after two blog posts and a couple of a couple of random backlinks.Here’s the reality. People still...
This Is a Life or Death Situation Pay attention to this. It is a life or death situation!The world is changing and so is the way we do business. Forget whatever you know or use to do. Welcome to the new school. Yes, it is a life or death situation, at least for your business.Once upon a time, paper fliers were great for advertising. The jingle on the radio and big ads on TV. You probably have so much information about how they worked and pulled...