{"id":894,"date":"2020-10-28T17:58:09","date_gmt":"2020-10-28T21:58:09","guid":{"rendered":"https:\/\/blog.hellmedia.marketing\/?p=894"},"modified":"2026-04-07T13:01:17","modified_gmt":"2026-04-07T17:01:17","slug":"youre-killin-your-business-lazy-ass","status":"publish","type":"post","link":"https:\/\/hellmedia.marketing\/blog\/youre-killin-your-business-lazy-ass\/","title":{"rendered":"You&#8217;re killin your business, lazy ass!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hellmedia.marketing\/blog\/youre-killin-your-business-lazy-ass\/#Stop_Using_COVID_as_Your_Excuse\" >Stop Using COVID as Your Excuse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hellmedia.marketing\/blog\/youre-killin-your-business-lazy-ass\/#Innovate_or_Bust\" >Innovate or Bust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hellmedia.marketing\/blog\/youre-killin-your-business-lazy-ass\/#Were_All_Going_Through_the_Same_Shit\" >We\u2019re All Going Through the Same Shit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hellmedia.marketing\/blog\/youre-killin-your-business-lazy-ass\/#Cringe_Isnt_a_Strategy\" >Cringe Isn\u2019t a Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hellmedia.marketing\/blog\/youre-killin-your-business-lazy-ass\/#You_Didnt_Lose_Drive_You_Shelved_It\" >You Didn\u2019t Lose Drive, You Shelved It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hellmedia.marketing\/blog\/youre-killin-your-business-lazy-ass\/#Be_Conservative_But_Dont_Be_Invisible\" >Be Conservative, But Don\u2019t Be Invisible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hellmedia.marketing\/blog\/youre-killin-your-business-lazy-ass\/#Final_Reality_Check\" >Final Reality Check<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:none\"><span class=\"ez-toc-section\" id=\"Stop_Using_COVID_as_Your_Excuse\"><\/span><br>Stop Using COVID as Your Excuse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Stop using Covid19 as your excuse.<br><br>When the world shut down back in March 2020, the economy went sideways. Business owners got hit with uncertainty. Employees got laid off or fired. Businesses shut down.<br><br>All true.<br><br>Still not a free pass.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:none\"><span class=\"ez-toc-section\" id=\"Innovate_or_Bust\"><\/span><br>Innovate or Bust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In today\u2019s digital world, staying ahead means INNOVATE or BUST. New tech and smarter marketing are not \u201cnice to have.\u201d They\u2019re survival.<br><br>If you paused your marketing because you felt \u201cresponsible,\u201d<br>read that last line again.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:none\"><span class=\"ez-toc-section\" id=\"Were_All_Going_Through_the_Same_Shit\"><\/span><br>We\u2019re All Going Through the Same Shit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Guess what?! WE\u2019RE ALL GOING THROUGH THE SAME SHIT.<br>No one is immune. Stop crying. Roll up your sleeves.<br>Because while you\u2019re trying to be \u201cunderstanding,\u201d your competitor is trying to win.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:none\"><span class=\"ez-toc-section\" id=\"Cringe_Isnt_a_Strategy\"><\/span><br>Cringe Isn\u2019t a Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Somewhere along the pandemic path, businesses decided it would be a good idea to sing songs, post random videos unrelated to business goals, and share cringe kumbayah moments about how \u201cwe are all in this together.\u201d<br><br>Cool story.<br><br>But you don\u2019t pay rent with vibes.<br><br>Between sanitizing our hands and picking which PPE mask to accessorize with, we forgot we live in a capitalist society where the ONLY true business objective is making money. Or at least, it should be.<br><br>We protected our faces, but we forgot about our brains and our balls.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:none\"><span class=\"ez-toc-section\" id=\"You_Didnt_Lose_Drive_You_Shelved_It\"><\/span><br>You Didn\u2019t Lose Drive, You Shelved It<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In a state of emergency, we lost sight of expansion and ran from profitable growth.<br><br>We also forgot how to advertise to our core demographic. Last spring, too many businesses started coddling customers instead of flexing marketing muscles. Everyone got scared of upsetting the status quo, and businesses became lambs instead of lions.<br><br>Now the second wave is here, and business owners are staring at the same decision again.<br><br>Fold, or fight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:none\"><span class=\"ez-toc-section\" id=\"Be_Conservative_But_Dont_Be_Invisible\"><\/span><br>Be Conservative, But Don\u2019t Be Invisible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Being conservative can feel like the \u201csafe\u201d move when the world\u2019s uncertain. But playing safe is not the same as playing smart.<br><br>You still have to keep customers informed and engaged when things get tough.<br><br>Here\u2019s the part people ignore: marketing matters more when everyone else is panicking.<br><br>In a July 2020 survey, 62.3% of marketers said marketing initiatives were even more critical during the pandemic. Online sales also peaked with a 43% increase within three months. That\u2019s not a time to disappear. That\u2019s a time to sell.<br><br>Even with shrinking budgets, marketers expected an 8.4% increase in digital marketing spending over the next year. The challenge is not \u201cshould we market.\u201d The challenge is using digital dollars wisely to impact the customer experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:none\"><span class=\"ez-toc-section\" id=\"Final_Reality_Check\"><\/span><br>Final Reality Check<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So please. It\u2019s not COVID\u2019s fault, it\u2019s yours.<br>You\u2019re not embracing channels that drive sales, customer loyalty, and profit.<br><br>The second wave won\u2019t be kinder. So what are you doing? Fighting or fleeing? Cozying up and crying into your face covering, or embracing the chance to make cold, hard cash?<br>And no, we\u2019re not \u201call in this together.\u201d<br><br>This is business. The time is now to act in a way that puts your company on top.<br>Unless you want to treat COVID-19 like one long unpaid vacation.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stop Using COVID as Your Excuse Stop using Covid19 as your excuse. When the world shut down back in March 2020, the economy went sideways. Business owners got hit with uncertainty. Employees got laid off or fired. Businesses shut down. All true. Still not a free pass. Innovate or Bust In today\u2019s digital world, staying [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10,11,12],"class_list":["post-894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-covid19","tag-losers","tag-marketing"],"_links":{"self":[{"href":"https:\/\/hellmedia.marketing\/blog\/wp-json\/wp\/v2\/posts\/894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hellmedia.marketing\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hellmedia.marketing\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hellmedia.marketing\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hellmedia.marketing\/blog\/wp-json\/wp\/v2\/comments?post=894"}],"version-history":[{"count":1,"href":"https:\/\/hellmedia.marketing\/blog\/wp-json\/wp\/v2\/posts\/894\/revisions"}],"predecessor-version":[{"id":1950,"href":"https:\/\/hellmedia.marketing\/blog\/wp-json\/wp\/v2\/posts\/894\/revisions\/1950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hellmedia.marketing\/blog\/wp-json\/wp\/v2\/media\/895"}],"wp:attachment":[{"href":"https:\/\/hellmedia.marketing\/blog\/wp-json\/wp\/v2\/media?parent=894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hellmedia.marketing\/blog\/wp-json\/wp\/v2\/categories?post=894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hellmedia.marketing\/blog\/wp-json\/wp\/v2\/tags?post=894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}